Using Adwords in easy but getting good results out of your ads is a bit tricky, you have to optimize your ads so that you don't loose money and get reuslts out of your campaigns. Always create an ad with keywords included in your ads, link to appropriate pages google will penalize if you advertise for games and your ad link takes it to a mobile phone ad. Have similarity in your ads and website. Check your competitors strategy have goals read adwords help.
Some accounts loose money as water in adwords if they don't run their campaign properly. You have to choose your bid carefully, keep an eye on conversions which relatively very small people understand you can know about it on adwords help. Check your ad ranking for those keywords from google search.
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